FRACTIONAL FOUNDATIONS

RETAIL, RESTAURANT & ​FRANCHISE GROWTH services

Accelerate growth with custom fractional support

Marketing Analytics Innovation

WHAT WE DO

As seasoned experts in brand management, marketing ​strategy, innovation, and promotional analytics - we know ​what it takes to Develop, Implement, and Measure ​winning plans that differentiate you from the competition ​and set you up for both short and long-term growth.


We work with you to identify and execute growth strategies ​of various scopes through strategic marketing and ​evaluating key performance indicators. Explore our services ​to learn more.


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WHO We ARE

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Lauren Holly

Marketing Lead

Frank Barone

Analytics Lead

With extensive experience spanning various ​sectors such as food, beverage, and consumer ​services, we’ve helped build both emerging ​organizations and global powerhouses - including ​iconic brands like Dunkin’, Baskin-Robbins, and ​Planet Fitness.


We possess a thorough grasp of franchise ​systems, and as startup advisors and franchisees ​ourselves we have an entrepreneurial spirit and a ​smart, resourceful approach.


Don’t just take our word for it - hear from others.


services offered

  • Category Management
  • Brand & Product Marketing
  • Integrated Marketing
  • Innovation & Testing
  • Promotional Analytics & Strategy
  • Pricing
  • Demand Planning
  • Process Improvement
  • Team Building and Development
  • Budget Optimization
  • Customer Insights


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Ready to accelerate your business?

We might be a ​great match if...

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You aren’t yet ready for full-time ​executive leadership support in ​marketing or analytics, and need ​a bridge to get there


You could use an outside ​perspective or fresh ideas from ​people who have a strong track ​record of success

You know there are ways to ​streamline and gain efficiencies ​but aren’t sure where or how


You have priority projects that are ​bigger than the capacity and/or ​skillset of your current team

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FLEXIBILE TO YOUR ​UNIQUE NEEDS

We’re experienced as project coaches, strategy ​developers, and plan executors. The work focus can be ​on one functional area, or it can be more holistic as we ​tap into our breadth of team expertise. We can provide ​ongoing support and guidance or scope out specific ​projects - either in short or longer-term engagements.

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How can we best support you?

HEAR WHAT OTHERS ​HAVE TO SAY

REQUEST A ​CONSULTATION

FRACTIONAL FOUNDATIONS